Nov 09, 2021 BY ANAHAT DESHPANDE
The short video format has become the key to social media trends and the focus of the audience. Numerous social media platforms like Facebook, Instagram, Snapchat, and Pinterest prioritize new options in this format.
YouTube is also taking the initiative to experiment in the short format of videos taking this platform to the next stage.
Previous week YouTube had rolled out a new test on IOS. This would see users who frequently use the YouTube Shorts platform. It takes on their version to open the application in the shorts feeds. Providing an experience of full-screen short videos option
As explained by officials of TechCrunch that YouTube has confirmed it’s expanding a current global test which defaults the YouTube mobile application to start directly in YouTube shorts platforms was previously watching shorts videos before exiting the application. The officials said that the test has started running on the IOS platform for limited users across the globe. YouTube is further planning to expand this testing on android users as well.
This update could create Shorts, a strong focus for the YouTube application for the user who often engages in the Short video platform or who has exited the application after watching a shorts video. This could be a most critical shift in the UI for the application. This could be a tremendous validation of the significance of the shift to the short video format.
YouTube claims that shorts have currently exceeded 15 Billion daily users from the total 6.5 Billion users in this current year. Shorts has eventually been a significant reason to drive traffic and engagement on the platform. This aims at the increasing demand for shorts in full-screen clip mode.
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