Please ensure Javascript is enabled for purposes of website accessibility WhatsApp tests its new In-App Business directory. Enabling Discovery Opportunities.

WhatsApp tests its new In-App Business directory. Enabling Discovery Opportunities.

Sep 16, 2021 BY ANAHAT DESHPANDE

WhatsApp tests its new In-App Business directory. Enabling Discovery Opportunities.

Facebook is taking the measures to turn WhatsApp into a crucial connector for additional functionality by adding a new local business directory. In the application.

The new update will let the user tap on the “New Business Nearby” in their WhatsApp contact list option. This will show the user various list of businesses active near the vicinity inside the application. Users can tap there and view their business profile from there. In this Update, Brands can display their products and services and the direct contact option in the application.

WhatsApp is already one of the most dominant messenger applications. This Update will create a range of new use cases. There is room for opportunity for this platform to convert into an E-commerce giant. This could influence digital transformation in developing areas. This could make the WhatsApp application essential for day to day customary for millions of users.

Facebook has been trying to make WhatsApp messenger more of an essential element in western countries for years. But it was not that successful. WhatsApp is currently in the frontage of the digital evolution in developing Asian nations. This will enable the platform to assist User behavior from the inception, and this platform is already available on almost every mobile device. This might be a reason a new e-commerce platform on WhatsApp is so vital.

In the broader sense, this platform will majorly assist in maximizing business discovery in local areas.

Currently, WhatsApp is rolling out this first stage of testing for Sao Paolo, Brazil users. WhatsApp application is used by approximately 93% of Brazilian smartphone users. Thousands of local businesses are being discovered in the application. The first test data give a good indication of how this platform will perform globally.

WhatsApp official has stated that the new Update has been built in a privacy-focused way. 

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