Originally on the internet, data was posted on websites, and users could only view or download the content. There were static internet pages due to which limited interaction could take place between users and sites. There was no way to post comments and feedback on any pages or posts. Thus, the demand for improved and interactive web pages increased, resulting in the creation of Web 2.0 sites on the internet.
The second generation of websites goes by various names such as Web 2.0, Participative, Participatory, or Social Web, which refers to user-friendly websites that encourage user-generated content, participatory culture, and interoperability for end users.
One of the most significant differences between the traditional World Wide Web (WWW or Web 1.0) and Web 2.0 is greater collaboration among Internet users, enterprises, and content providers. Thus resulting in an increased input by the users into the nature and scope of the content on the web.
Forums, microblogging, wikis, social networking, and social curation sites are major parts of Web 2.0.
An increasing number of marketers are using Web 2.0 tools to collaborate with consumers on product or service development and improvement, customer service enhancement, and promotion.
Enterprises can use Web 2.0 tools to improve collaboration and association with both their business partners as well as consumers. Among other things, wikis are one of the most notable sites that allow users to add, delete, or edit content, leave reviews, and answer frequently asked questions about each product, in which consumers have also added significant contributions.
Another great way for marketing is Web 2.0 submissions. Through Web 2.0 submission sites, you can submit articles, blogs, images, and videos, to create backlinks.
Your website ranking and traffic will undoubtedly be improved with the usage of these sites. Web 2.0 submission sites list includes blog commenting sites, social networking websites, video submission sites, image sharing sites, and more.
Web 2.0 sites are pretty easy to maintain, and the cost of maintenance is low or even free on specific sites.
Several Web 2.0 sites such as Blogger, WordPress, or Wix are pretty convenient and flexible in designing a responsive site for free. With the help of such sites, creating a blog or website becomes extremely easy and convenient.
We hope this article has helped you gain a better understanding of the platform.