Please ensure Javascript is enabled for purposes of website accessibility Twitter Trials Ads in Twitter replies, a new possibility for Brands and Creators.

Twitter Trials Ads in Twitter replies, a new possibility for Brands and Creators.

Oct 14, 2021 BY ANAHAT DESHPANDE

Twitter Trials Ads in Twitter replies, a new possibility for Brands and Creators.

Twitter is considering developing its ads vertical with a new placement opportunity in the reply threads of tweets.

Twitter announced that the latest Ads opportunity would promotion display within the initial few replies of the tweets, the place where the conversation is proceeding.

Reddit announced a similar opportunity inside the post comments last month.

This form of advertisement is currently under beta testing, so only selected users will see the promoted Tweets. The users are commonly resistant to any updates, which puts more ads to distract the users from commenting on the post and divert from a discussion on the platform.

Nonetheless, there could be an exciting approach to this new experiment. Twitter official states that this option can initially enable direct monetization from tweets. The Tweet creator could opt for these ads and get a commission of the resulting revenue.

This is one step towards aligning with Twitter’s broader creator monetization channel, which provides more significant incentives to most popular tweets and keeps it ongoing more often.

It could be an exciting option to assist retrospective activation of such a platform from a particular point of view.

For instance, when a tweet goes viral, the user sees the tweet creator and accordingly adds a reply highlighting their charitable cause, which can generate more attention to a particular tweet.

However, it could be a great opportunity to directly monetize all the viral tweets and get paid for their tweets.

Preferably, with this process, the user does not need to monetize all the tweet replies. Maybe if the creator turns it on for particular tweets that could generate more engagement and eventually provide more incentives to the creator.

Twitter states that this option is currently in the early stage and will try different layouts and suitable places to show the ads over the coming months.

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