Tips to boost your WhatsApp Business App

You're not alone! A lot of people are struggling to reach out and connect with more global customers these days, but there's a way you can help your business get ahead: by outsourcing their needs for them! And this is where best e-commerce practices comes into picture!

Ready to take your business at global scale? We can help! Our innovative solution gives you an easy way to connect with customers worldwide via mobile messaging. You'll be able to offer personalized and cost-effective customer service that's tailored just for the clients, no matter where they are in the world or what time it is back home.

Marketing messages don't have to be complex, and that's why I'm here. Let me introduce you to your new favorite customer-relationship app: WhatsApp! It has all the social media platform features without any ads or spamming notifications - just pure communication between you and your customers.

It's time to up your marketing game with WhatsApp. Get in touch with new and old customers through this amazing app that will make you a social media guru!


Now, if you've just read that and thought, "WhatsApp? What's that?" You're not the only one. In fact, it may be hard to believe how an app could help with this currency dilemma but stay tuned for more on what WhatsApp is all about.

WhatsApp app is most popular around the world, but in contrast with other social media apps like Facebook and Twitter, it has been less favored by marketers.

Why would this be? The answer might lie in how users of these different platforms use them for personal versus business purposes.

WhatsApp is one of the world's most popular messaging apps, and with good reason. Research shows that messages sent through WhatsApp get read six times more than text-based SMS texts; plus, they're free to send around the globe. The app also has a built-in feature called "WhatsApp for Business," which helps connects you as a businessperson with customers interested in your products or services.

While it might seem like just another way to keep up communication via smartphones, there are features within this program that make it perfect for cultivating strong customer relationships and lead generation--especially if you plan on going global anytime soon!

But, what exactly is WhatsApp, and what does it do?

What is WhatsApp? 

WhatsApp is a free mobile messaging app that allows you to communicate with friends and family, regardless of what device they may be using. Whether it's group conversations or one-on-one chats, WhatsApp has all the features your communicative heart desires! It is the one-stop solution for your text messages, voice calls, and photo needs!

To use WhatsApp, you simply need to download the app on your phone and provide a username. Once registered with an email account or Facebook login, it is easy as pie!

WhatsApp has been one of the most popular messaging apps over recent years because its simple features are perfect for all ages, from teenagers using their phones at home to grandparents who want access in more than just two rooms of their house.

The process takes less than five minutes--just skip right past those steps that have nothing new about them, like downloading any other app would require.

Let us explore some of the benefits that you can avail by using WhatsApp for business efforts:

WhatsApp Marketing:

WhatsApp Marketing

Want to keep in touch with your customers and their needs? WhatsApp is the perfect solution. With its new Business function, it's easier than ever for you to build positive customer relationships.

If you want to prompt your customers about promotions, offers, accessible customer service options, or enhance your brand's visibility in the market, then ensure that WhatsApp is a part of your marketing strategy. WhatsApp Business allows more accessible communication with targeted clients than ever before; it's essential not to overlook this incredible tool when crafting an effective plan.

With WhatsApp Business, you can provide personal customer support to your audience with automated messages and chatbot-like capabilities. If you're launching a new product on the app, it's easy to create those messages ahead of time, so they automatically send out at specific times while still allowing an instant response from customers interested in what is being offered.

The app facilitates a process of audience segmentation by providing you with the option to create broadcast lists, allowing you to send messages simultaneously and more efficiently.

With WhatsApp, you can stay in touch with your international customers and save money on fees as it is cost-effective. The business app will allow you to build more intimate customer relationships and quicker problem solving so that no one is left out of the loop!

Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign.

How to create a WhatsApp Business profile?

WhatsApp Business Profile

How many apps do you have on your mobile phone right now? There's probably one or two that seem to be taking up more space than they should. That's until WhatsApp comes into play! This super-fast app allows users to send messages as well as videos in both text and voice form. Did I mention this can happen at no charge? Yes, this is possible at no cost!

Why would any business owner want anything less from their messaging system when using free online chat services with all of these benefits?

"What are you waiting for? Tap the "Create a WhatsApp Business account now!" button below, and we'll walk you through it." 

Setting up a WhatsApp Business account is easy. All you need to do is download the app and follow these simple steps:

  • Download your local mobile store's version of "WhatsApp."
  • Type in 'business.'
  • If you have an existing profile, it will connect automatically
  • Once connected with a business profile, tap on Settings
  • Select Account
  • Choose Edit Profile
  • Tap on Company
  • Add Name
  • Provide Website
  • Add Logo
  • Click Save

download WhatsApp

And now, you are all set! You can now make your Business account look polished and professional. You'll also be able to use some business-specific functions like contact labels or short links! Similarly, many entrepreneurs use Instagram to create customer engagement and boost your instagram reach. You can use 11 proven ways to enhance your brand’s visibility on Instagram.

Let's talk about some of the features you'll have to work with in WhatsApp Business.

Your WhatsApp Business profile is a quick way to update your business on the go. It functions like  best way to use Facebook for business profiles and Google's profiles, where you can list contact information including email address, website link, and more!

Your business profile will also be listed locally  which has the greater benefits and importance in online marketing. So when you communicate with leads and customers they'll know it's the real deal. Another identifier for businesses is a green checkmark letting them know that this person or company is verified!

You'll see the checkmark added when your account is verified by WhatsApp, which involves the app ensuring that the info you've given for setting up your profile is accurate. The app will not be able to identify you if the information is inaccurate.

How to use WhatsApp for business?

You can use WhatsApp for business in numerous ways to enhance your business. WhatsApp is one of the most powerful apps in your toolkit. With it, you can improve visibility and automate communication to keep everything organized for better productivity of your campaign or product launch.

Let’s cover some of the ways to use WhatsApp as an asset for your business:

Improve your business's visibility:

whatsapp business profile

WhatsApp allow businesses to bring more customers and spread awareness of their brand. The profile will offer important information such as contact details, location, and description of services offered by the business or brand in question and their website address allowing customers quick access when they need it most." You may also add a catalog to your WhatsApp, like shown below:

For instance, let's say your customers are interested in what you offer but don't want to go through the trouble of looking it up on a top search engine like Google. If they have access to your catalogs page and can get an idea for who or what you sell before their attention is diverted elsewhere, then this will make both them AND you happy!

You can use catalogs to display a new product line, or highlight your newest and most popular products. Just like businesses does on Amazon by optimizing ways to enhance product list rankings.

Lessen the response time:

When you use WhatsApp Business, it's easy to engage with customers and automate their questions. You can have your audience reply quickly without having to wait around for a response from someone else.

With the interactive FAQ, you can save a few quick replies for your customers. This way it is easier to communicate with them and answer common questions without having to type or copy-and-paste the answers ever again.

Just give a thought to provide content with quick replies. For instance, you may configure your welcome message to inform about the latest offerings or sales- (“Welcome! Would you like to know about or upcoming sale”) and include a quick reply that links back to your catalog or promotion page.

Organize your duties:

WhatsApp offers different ways to organize contacts: by label system or if you use CRM that integrates WhatsApp, you can import them directly onto WhatsApp and manage conversations there.

You can now seamlessly synchronize your WhatsApp account with your CRM and it will import contacts into the dashboard without any effort from you.

You'll have access to all your conversations, from a customer's first interaction with you and any other communication they've had over the course of their relationship.

Create Broadcasts and Groups Effectively:

Creating Broadcasts and groups based on interests, gender, etc., can help you send the right message to your audience!

For instance, if you have an E-commerce store of apparel, then create a broadcast list for males or females. Send out product links as per this group's preferences with our broadcasting tool.

It is a time-saving technique that allows reaching a vast number of potential customers at one go!

Leverage Contacts as Leads:

Your customer is always looking for a way to contact you, so when they do it through WhatsApp or social media - consider them as leads. Data drives the decisions and helps in boosting sales.

Nurturing leads through the WhatsApp platform can significantly increase your conversion rates. This is because it is easy to use and navigate, making new prospects more comfortable with you as they trust in their decision-making abilities.


WhatsApp messages have an open rate of 99%. After selling your products, asking for feedback will increase brand loyalty and trust.

Besides that, requesting a survey to improve your product or service also increases customer's satisfaction with the company!

Personal Touch:

WhatsApp messages have an open rate of 99%. After selling your products, asking for feedback will increase brand loyalty and trust. Besides that, requesting a survey to improve your product or service also increases customer's satisfaction with the company!

A phone call from a branded, unknown number can be an unwelcome surprise. Instead of interrupting your customer’s day with unwanted alerts and calls, you could use WhatsApp to build long-term relationships that will lead them back into the store for repeat purchases.

Customer Support:

"Have you ever been in a store and thought to yourself, 'this is so much better than I expected! That's because your favorite stores want to give their customers excellent customer service. With WhatsApp, the merchant can now quickly solve queries or encourage them for purchase with an instant messaging app that has become just as popular globally."

Create Useful Content:

Creating helpful, informative, and educational content is essential to build a loyal customer base. Best content marketing services can really help in crafting copies that converts prospects into potential customer. WhatsApp can be used as an excellent tool for marketing these types of materials because it has such a wide-ranging reach!

Social media outlets like WhatsApp are drawing more users to their platforms by increasing user engagement with features such as an easy-to-use interface.


All you need to do is to engage customers, and one of the best way to engage customers is to give something for free as a gift along with their purchase.

Your business can grow exponentially by sending the perfect message of giveaway or posting a Story Status. If you're looking for an easy way to promote your company, then all you need is WhatsApp Stories!

With over a billion users, WhatsApp is the world's most popular messaging app for smartphones. With so many people using it every day in all age groups and countries around the globe, this company can be an excellent way to grow your business!

So, what are you waiting for?

Implement these strategies and boost your business.

So what are your thoughts on these WhatsApp tips for an online business? Do let me know in the Comments section below.

Do share the post with E-commerce store owners far and wide!


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