Please ensure Javascript is enabled for purposes of website accessibility Snapchat shares insight on Key platform marketing Tactics and Trends Creating results.

Snapchat shares insight on Key platform marketing Tactics and Trends Creating results.

Sep 27, 2021 BY ANAHAT DESHPANDE

Snapchat shares insight on Key platform marketing Tactics and Trends Creating results.

Snapchat has recognized itself as a critical association platform for various operators. The app’s privacy policy focuses and content rules help it carve a role in social media.

Snapchat is achieving success in driving audience and engagement on the platform, aligned with the modern community-building approach. Young audiences download this app in large numbers.

According to snap, it has reached 75 % of the Millennial and Gen Z user base. On average, a Snapchat user spends 30minutes per day on the Snapchat application.

These are pretty impressive figures. It has more quality engagement over the Snapchat application.

Snapchat’s Vice President, Luke Kallis from American Advertiser Solutions shares about the latest trends he is seeing -

Ask – Which ads/promotional elements are best responding on Snapchat?

Luke – Ads on snap perform fine across all marketing funnel; it offers wide-ranging goals and results for ads optimization.

Snapchat’s advanced measurement and optimization abilities have a keystone of the ads platform. This helps various marketers to optimize campaigns to deliver the best results.

Community opens Snapchat application 30 times a day on an average globally. Snapchat generation brings over 4.4 trillion purchasing power.

 Ask – What is the common mistakes in brand with their Snapchat approach?

Luke – Many brands are finding Success running what is referred to as ‘always on AR.’ Here they keep the AR lens campaign running ahead of a single moment. These campaigns are giving positive results.

We all know AR as Augmented reality, but here it stands for Additional reach and Accelerated results. AR campaign reaches 31% of the target audience who are using the camera.

Ask – What would be the best tip for someone who is starting Snapchat marketing?

Like – Snapchat’s self–served ad platform makes it amazingly fast and easy to get started with ads on Snapchat. It offers various tools to help all businesses, which delivers a proven result for their business.

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