Please ensure Javascript is enabled for purposes of website accessibility Snapchat for Business, an Ultimate Guide for Growth in 2021

Snapchat for Business, an Ultimate Guide for Growth in 2021

Jul 31, 2021 BY SHUBHAM MANE

Snapchat for Business, an Ultimate Guide for Growth in 2021

A Guide to use Snapchat for online business in 2021

Have you ever wished to optimize your business further, probably by adding filters or uploading images and videos on social media? Then you are in the right place!

Many social platforms like Facebook, Instagram, and LinkedIn are used for business marketing on a large scale globally, but if you're creative you can promote your business on Snapchat.

Maybe you have seen the Instagram pages; the higher your Instagram reach, the more brand marketing could be done. Similarly, it goes for Snapchat.

We know that Snapchat is highly famous among millennials and gen Z, so if your goal is to engage with much young generation, then utilizing Snapchat is a smart move as it is a potent source for interacting and connecting with your audience.

In this blog, we'll go through some crucial tactics for marketing on Snapchat, helping you build your brand name on this fantastic platform. So keep reading!

Is Snapchat advertising worth it?

After being launched in 2011, Snapchat remains one of the top 10 most used social media platforms globally, even after a decade.

Here's the thing, users who actively use the app love it. According to a Pew Research survey of Snapchat users in America, it is seen that 46% of total users visit the site several times a day. This puts Snapchat just behind Facebook's 50% and ahead of Instagram's 40%.

Most users between 18 to 24 years of age are highly active on Snapchat, so promoting what audience might like can increase your brand name and engagement.

Let's see some other impressive facts.

  • Globally, an average of 200 million people uses Snapchat daily.
  • Users among these spend an average of half an hour a day on Snapchat.
  • These users generate approximately 3 billion snaps daily.

Above, we have highlighted why advertising on Snapchat is worth your time, which will help you engage with your potential audience by providing useful information with the help of videos and images. Now let's see some more benefits of Snapchat for business.

Benefits of Snapchat for business

benefits of snapchat for business

Maybe right now, Snapchat might not be the right social media platform for your business, but considering the following points, this app will speak to your brand's value and help in marketing purposes.

    1. Stand out and show the brand's playful side.

Snapchat was firstly designed to be more fun and casual, and it is all about being original and not picture-perfect. You show a peek into what goes on behind the scenes or your mode of operation.

There are many features available in the app that you can use, and out of the several features are creative, a little cheeky, and even lighthearted.

In fact, Snapchat calls itself the application for real friends; recently, the app has launched new ways for brands and users to express themselves with 3D snaps.

    2. Get users to interact with your brand.

It is seen that Snap chatters are 50% more likely to make an impulse purchase on this platform; while users are connecting with new people making friends over Snapchat, they are also flexible in discovering new business.

The chat button provided on the left-hand side of the home screen is the current design of the application, which is used to connect friends and connects users with content creators via the 'Discover icon' on the right-hand of the screen. In the discover section, any Snap chatters could see the content created by brands using the app.

    3. Connect with a younger generation

If you want to grow your business among people under 30 years of age, Snapchat is the right platform as 80% of Snapchat users are younger than 30.

One-third of Snapchat users would not be found on Instagram, so; you might find trouble reaching the audiences there. To grow your business, it is essential to know the tips for it, so we have given essential Snapchat marketing tips for the business.

How to use Snapchat for business?

snapchat for business

You can promote your business by making ads through Snapchat; you just need to understand what kind of ads you could make to promote your service. If you’re a newbie at making Snapchat ads, then instantly create is the best option for you. Once you selected ‘instant create,’ you are good to go to make your great ad!

Types of ads:

Snapchat has now been used regularly by youngsters making it a perfect platform for advertising and promoting your products or services. And it gets better; you can make your Snapchat ads in different ways. So let’s dig a little deeper.

    1. Collection ads

This is a new feature added on Snapchat; you may have seen many rotating banners and slideshows containing multiple images. Collection ads are the same, as it includes a carousal-like collection of ads presented like product catalogs.

The feature allows displaying four images of the products on the screen that users can tap to get more details about the product, and a link is opened directly within Snapchat.

    2. Story ads

This type of ad lets you feature a series of 5 to 20 snaps to narrate your story, and it is pretty different from the other ads as it only appears in the discover feed. There is a content section where your story can be seen. The best part of this feature is that, with one click, the user can see your story and add an attachment with the story to dive deeper into your products.

    3. Sponsored AR lenses

Taking pictures with lenses is very popular and fun to create. People like to use such lenses to look funnier and sometimes pretty. These AR lenses are the filters that laminate almost everything from dog filters to sunglasses onto a user's photo.

You can also create lenses related to your business; you just have to develop a lens, frame, or filter, pick a subject, and get on with it. It's an amazingly interactive way for users to make unique memories with your special lenses relevant to your business, and it is a perfect tool for reaching young users.

    4. Filters

Let's be frank, who wouldn't want to see their face get converted into a large delicious taco? So these filters for business can be very relaxed and fun ad types that Snapchat offers.

Moreover, Snapchat lets the users create their own branded geo-filters, which is a form of advertising that helps reach Snap chatters extensively.

Using geo-filters, the user could share their location through many filters, which Snapchat users can see daily. You can share your location or the place you have visited for any special events with the help of Snapchat.

For instance: If you're running a restaurant, you can launch a filter that promotes your brand, and your visitors could use it while being there and share it with their friends. In this way, you could promote your brand.

    5. Commercials

Since 15 May 2018, un-skippable ads are shown, and they are like actual TV commercials that last for 6 seconds. There are no specific rules here since users can't skip them.

You have seen videos on Facebook as well; it’s a great strategy to let any user know about your product; that’s why social media is considered a big pool for promotion. Hence, many influencers are still using Facebook for business.

However, Snapchat is an excellent platform for young users, so it's best to embrace your ads with a playful theme that would look more engaging.

Crucial Snapchat marketing tips for business

snapchat marketing tips for business

After applying basic marketing tactics, try to level up by using these effective marketing tips.

    1. Let your users know you're on Snapchat.

If Snapchat is an essential part of your business marketing, you must understand that the first step is to let your audience know that you have a Snapchat business account and you're active on this app. And as we know that the platform is completely different from Twitter, Instagram, and Facebook, the techniques must be different as well as to gain more followers. Like cross-promote your Snapchat username, create an "add me" URL, create a snap code and add the URL to your marketing materials.

    2. Interact with other users on Snapchat.

On other platforms like Twitter, Facebook, and Instagram, many contents are mixed in with posts from friends and users. But in Snapchat, the feature is updated, and the content from families and friends is separated from the content creators and brands. It also has a split-screen design which will help you to engage multiple contents.

On other platforms like Twitter, Facebook, and Instagram, many contents are mixed in with posts from friends and users. But in Snapchat, the feature is updated, and the content from families and friends is separated from the content creators and brands. It also has a split-screen design which will help you to engage multiple contents.

You could engage on the platform by:

  • Following other Snapchat users.
  • Collaborate with fellow brands and interact with other Snapchat official accounts
  • Responding to snaps that have been sent to you.
  • Viewing stories and snaps created by other users.
  • Planning to create your content regularly, once you get to know when your targeted audience is online, you can post at peak timings.

    3. Use different Snapchat features to create engaging content.

You could do several methods to enhance a simple video or image to make it more engaging.

To make your content more attractive from other brands in Snapchat's Discover section, you must use the following features.

  • Try to write captions over snaps.
  • Add music in the background. 
  • Use the Snapchat filter for a content
  • Add lenses provided on the app
  • Get on with your artistic side and draw on a snap
  • Create several snaps to tell a narrative

Top Snapchat metrics for business

It's not long ago when Snapchat only offered its users views, but now the app lets you see insight analytics that help your pursuit of the social media marketing campaign making management and tracking of your progress easier.

Let's take a look at some Snapchat metrics that you must track.

    1. View time

With the help of this metric, you could find out how long the viewers watched your story. You can see year-to-date information as well as weekly and monthly hours too. 

It is a great metric to look upon to understand how engaging your content is and when to change it.

    2. Screenshots

Snapchat doesn't have any like button, but it does have a screenshot metric! If you share a snap and a user takes a screenshot, you could easily come to know about it and find out how many viewers took a screenshot. You can check how many screenshots have been taken by seeing the number at the left bottom of your screen.

    3. Unique views

With this metric, you could find out how many people opened your snap for at least one second. Like screenshots, you could find out by looking at the number of users who opened the snap of your story. This doesn't mean the user has seen the whole story, but you can get essential insights by going through it.

Conclusion:

Starting a business is excellent; however, marketing and branding are crucial and can essentially be a challenge, so know the right platform to expand your business and put maximum effort into it.

In this blog, we have given information about using Snapchat to grow your business and use the steps provided.

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