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Press Release for Brand Recognition

Jul 31, 2021 BY YASHNA VAJIFDAR

Press Release for Brand Recognition

Press release submission refers to writing articles about the company's latest or upcoming events, products, or services and then submitting them to PR sites.

It is an off-page SEO strategy that helps to promote and advertise events, products, or services on the web to enhance the SEO of your site.

How to optimize a press release to benefit SEO:

If executed well, a press release can be incredibly powerful for optimizing and boosting a website’s SEO. Having information cited in news and media publications about your company, brand, or website is very good for visibility and ranking.

Press releases & Profile creation sites help in making way for brand mentions in numerous pieces of content that can also promote the business.

Press releases promote your brand basically by the link mentioned in the article, directing to the business website. Press releases & SBM sites provide not only a high-quality backlink but also plenty of referral traffic from users who are reading and sharing the publication.

Each time a news source, publication, or viewer cites the original press release, it increases the high-quality backlink directing to the original website.

The backlinks pointing from media outlets and news sources are high quality, organic, relevant, and authoritative, making them excellent backlink profile additions. 

What information and content should a release include?

  • Headline
  • Contact information
  • Location
  • Body copy (information by level of importance).
  • Boiler Plate (what your organization is all about). 

How to write a press release?

Find your angle:

Every good news story includes an angle. An angle is a perspective or viewpoint your story will bears.

Write your headline:

Your headline should instantly grab the attention of your audience.

Write your lead:

The lead of your article is the first and the most important paragraph that comes after the summary bullet points. The most critical information should be included in this paragraph. It consists of the subjects, a hook, and a reason to care.

Strong body structure with supporting details:

The following paragraphs should depict the entire story (in a concise manner), ideally keeping your release under a page.

Include quotes:

Including quotes or catchphrases engages and captures the audience’s attention. It provides a flair and style to the article. However, avoid using complex or confusing words.

Include your boilerplate copy:

This is a short paragraph that should appear on every release you send. It consists of just a few concise sentences explaining the details of the company or organization.

What should you remember about the press release?

  • Don’t spam journalists with press releases, hoping to gain links from news sites.
  • Contact the right people with interesting and newsworthy press releases their audience will love, hoping to gain a ton of traffic, new customers, and followed links.
  • If you don’t have anything newsworthy to publish, don’t write a press release at all.
  • Write your press release for actual people and not for machines or search engines. You want your press release to be useful, interesting, and valuable. If a press release is not newsworthy, it might end up working against you and your SEO strategy

Are press releases still relevant today?

Yes, press releases are still relevant. In fact, there are a ton of successful press release examples. However, if you’re doing it just to gain links for your new site, you could submit guest post as it can give you authorative backlinks and a new set of readers. coming back to the press release is the best activity to make your audiences aware of your new product launch for business empanelment.

If you’re doing it for the following reasons, go ahead:

  • Inform people of a significant event your company is hosting, so they might come and check it out.
  • Announce the release of a brand new service or product.
  • Gain attention and promotion for your brand

Top 10 press release submission sites with highest DA:

  • npr.org
  • businesswire.com
  • prweb.com
  • betanews.com
  • globenewswire.com
  • prlog.org
  • mediapost.com
  • newswire.com
  • pr.com
  • pr-inside.com

Highest rated PR sites:

  • PRLog.org
  • PR.com
  • Free-Press-Release.com
  • 24-7PressRelease.com
  • 1888PressRelease.com
  • prbuzz.com
  • PRUrgent.com
  • PR-Inside.com
  • RLeap.com
  • npr.org 

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