Please ensure Javascript is enabled for purposes of website accessibility Pay Per Click Marketing | Build your business using PPC

Pay Per Click Marketing | Build your business using PPC

Aug 06, 2021 BY YASHNA VAJIFDAR

Pay Per Click Marketing | Build your business using PPC

Content is a key SEO strategy in growing your website, but it can take months or even years at times to gain a significant amount of traffic to come in, no matter how organic, well-written, or optimized your content is. So what can you do about it?

To get a jumpstart, you can experiment with paid advertising, Pay Per Click (PPC) advertising in particular. With paid advertisements, you get the opportunity to reach your target audience that were previously unreachable.

Although most businesses do indulge in some form of paid advertising, PPC still eludes most. PPC is a tactic that you should have in your tool kit or at least have a basic understanding of.

How PPC advertising can help businesses?

PPC is also commonly referred to as Pay Per Click Marketing, Paid Search Marketing, or Search Engine Marketing (SEM). PPC advertising is where marketers pay whenever someone clicks on their ads.

However, a common misconception that arises in most business owners or marketers is when they try PPC once and break even or lose money, they jump to the conclusion that there is no money to be made with PPC.

Once you get past the initial mistakes and hurdles, you will be able to achieve solid profit margins if you structure your CTA (call to action) around attractive landing pages designed to capture data from a certain digital or text ad. if done right, PPC ads can get you quality leads. Also, if you can create a seamless user journey, it could turn into a massive ROI for your PPC efforts.

How to Build a PPC Campaign?

PPC campaign

Set parameters

Plan and create a framework and goals for your campaign. Contemplate how your campaigns will help you achieve those goals. Consider what you want to accomplish with these ads, whether sales, visits, brand awareness, or anything else, and how much your budget allows you to spend to achieve those goals.

Your campaign should include a few things:

  1. Your target audience
  2. The theme of your campaign
  3. The type of campaign you will run

Keyword research

Each ad group created on the search engine should be assigned a set of keywords so that the search engine can understand "when" and "where" to display your ad. Generally, one needs to select between one to five keywords per ad group, and those keywords must be highly relevant. You can use software tools like  Ahref to extract quality keywords.

Set up Google Analytics

The tool provides insights into your website's performance, how well users interact with your website, and what content attracts most visitors. The data gathered from Google Analytics can be used for PPC and much more. Moreover, Google Analytics is a free tool, so there is no reason why you should think twice before using it.

The four major elements that a PPC add should comprise of:

Headline – The title of your content/ product/ service/ landing page (must be similar, identical is preferable)

Description – Explaining why the user should visit your page (urgent call to action)

URL/link – The link that will direct the user to the main landing page

Network-specific elements – this includes likes, shares, and site links.

Choose Your Campaign Type

Types of PPC campaign

There several different types of paid ad campaigns, and how and where the users see your ads will depend on the kind of campaign you choose.

Google ads are extremely beneficial once you figure out exactly who and why you want to advertise to. These ads also boost the crawling of google ads bots (crawlers) on your website. Two major types of Google ads are:

  1. Search Ads are the most common PPC ads. These are the text ads that show up on SERPs (search engine results pages).
  2. Display Ads allow you to place ads, generally image-based, on external websites, including social media platforms. There are several ways to acquire display ads, including Google Display Network (GDN) and a number of other ad networks.

Remarketing can either use cookies or a list of leads that you upload to target users that have previously engaged with your company. That action could be reading a blog, filling out a form, or simply visiting a page on your website.

Social PPC ads refer to any ads you see on social media, including LinkedIn, Twitter, Facebook, and Instagram. You can pay to show up on the social feed of your target audience or anywhere within their profile, depending on the social platform.

Optimizing your landing page

One of the most important elements is your landing page that you direct your leads to after they click on your ad. This page needs to be highly optimized, targeted, relevant, delivering what was promised, and creating a seamless experience for the users so as to close the deal and increase your conversion rate.

What a PPC landing page should comprise of:

  1. A strong headline that mirrors your search ad
  2. Clean layout and design
  3. A responsive form that is easy to use with an eye-catching CTA button
  4. Content that is specific and highly relevant to your target keywords
  5. A/B tested (a comparison of two or more variants of a page shown to users at random and a statistical analysis resulting in which of them is better)

Benefits of PPC advertising:

Benefits of PPC

Predictable

SEO and content marketing are great strategies to drive traffic to your website, but they are often entirely out of your hands and unpredictable. You might write a post that goes viral and gets tens of thousands of views, but then on the next one, you'd only get about 20. Or maybe your organic search traffic could drop drastically because you got outranked by a few major keywords.

While you can expect your traffic to grow from these sources, it cannot be guaranteed.

On the other hand, with a PPC campaign, your visitors are directly dependent on how much you've paid and not the search engine algorithm.

Control you’re budgeting

One of the biggest benefits of PPPC ads is that you direct control over your budget at all times. If you feel your budget is not bringing in as many leads as you intended, you increase it and vice versa. You can put a cap on your daily, weekly, and monthly expenditures.

Pay only Per Click

Another huge benefit is with these advertisements is, you only pay each time a viewer clicks and views you're ad and can become a potential customer, unlike other marketing channels where you pay every time they display it with no notable results.

Nonetheless, it is not guaranteed that every visitor will become a buyer; however, the chances are higher with PPC.

Quick results

Unlike your organic reach, PPC provides instant results. Organic search results are extremely important for long-term marketing; however, the ROI can take a lot longer to turn up. Whereas, with PPC ads, you begin to see results within a week, depending on a number of facts, of course.

Measurable & Trackable data

You can collect data from each and every campaign. Each ad will supply information about performance data and leads as well as impressions, clicks, and conversions.

Precise targeting and selectivity.

With some basic statistics about the kind of audience your business intends to target and reach, you can escalate your leads. These statistics may include location, age, range, and even buying schedule.

One of the best ways to understand your target audience is to be well versed your website's back-end statistics.

Who is visiting? Where are they from? What time of the day? With the help of such information, you can acquire your ideal target audience for your business and reach them directly.

For more customers to click on the buttons, we as a team maintain a striking balance between design quality with a faster loading time. use our PPC marketing technique to enhance the growth of your business. Whether you have started your business yesterday or have been in for long haul PPC might be just the boost you need to get an edge over your competitors and boost your business.

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