How to optimize Meta tags for SEO?

You may have heard how search engine optimization is used to create a website's presence on search engines  like Google. Then you obviously know that improving Meta tags for SEO could drive back traffic to your website.

Without wasting any time, let's talk about Meta tags. What are they? And how to make them better?

If you found this article via Google, then there's a good chance that you have found this blog because of Meta tags. Wanna know more about Meta tags? Let's dive in!

What are Meta Tags?

Meta tags are considered to be the foundation of SEO, and you will find yourself setting up these tags in the first place while creating a webpage.

It's simple; the Meta tags provide any information regarding our webpage in the HTML of the document. The information provided is known as "Metadata", which is displayed on the page itself that web crawlers and search engines can read.

Search engines like Google, Bing, and much more use this Metadata to collect detailed information about the webpage and use it purposely for ranking the websites.

Meta tags include the < title >& < description > elements and these tags make up almost the entire entry.

These are the two most used tags for SEO purposes, but digital marketing requires even more useful and powerful Meta tags that will improve the page ranking and user experience.

Why do Meta tags matter?

As discussed above, these tags offer deep details about your page or site to web search engines and visitors who come up against your site in search engine result pages. Meta tags matter the most as they can be improved to highlight the key elements of your content, making your website stand out in search results.

Every search engine values a good user experience, including making sure that the website you are providing satisfies every user's issue as best as possible.

Visitors search for information by adding keywords on search engines, and Meta tags help them by making sure that the information about your website is fashioned in a useful manner and presented in front of the user.

Meta tags can be used to relate to your web page's structure, which could be the easy way to navigate your site, and some tags are used to tell search engines which page is important and which is not.

Although, for a quick guide, we have picked out some vital Meta tags that you must know about for optimizing your search.

Meta tags to improve the optimization of your site:

  • Title tags

title tags

In the search engine result pages, title tags are the first thing that the audience notices. The title of your page defines the whole context of your content and gives a preview of what your page is all about.

It is a significant parameter as it shows up in the search results, and it is also used to show up as anchor text and a title in social shares.

Your title defines how attractive and effective content is! So your title tag should be engaging, descriptive, and clear, and not more than 55 characters.

To enhance your SEO, you must add keywords in these 55 characters. If you think adding keywords will lead to improved results, you are wrong your keyword must be clear.

As we discussed above, how important title tag is! And it’s not just for the visitors but also for the search engines that come across your content. That’s why you must blend clarity with context to make sure that your title makes sense.

  • Meta description

meta description

A blog contains a Meta description that has equal importance to the title tag. In the SERP, if the title tag appears on the top of it, then the Meta description is the extract that is underneath.

The Meta description provides a complete description of the content of your page, so it must be accurate that users will stick to the page or open it by seeing the description. You must spend time on its optimization because the elements in the Meta description define whether the visitor will see your page or not.

Before, the average length of the Meta description was 150-160 characters, but recently it is seen that google prefers longer extracts and displays on SERP, which is powerful for SEO.

  • Robots Meta Tags

robots meta tags

The pages on your website contain different content, and each page has different elements used to rank from others. The robot Meta tags inform search engines about your pages on your website and which should be listed.

It is similar to robot.txt, i.e., it is used to prevent the search engine from listing individual pages, and robot.txt is used in order to avoid it from listing a whole site.

The code below is used when you want Meta tags to instruct the search engine crawler not to follow any links provided and not to list a page.

< meta name=”robots” content=”noindex, nofollow” />

And if you want web crawlers to list your page, you can use,

< meta name="robots" content="index, follow" />

The primary purpose of adding robots Meta tags is to index those pages of your site that have the proper amount of content. If you don’t add these tags, then by default, web crawlers will index every page, and it could lead to a drawback because some pages of your site may have dull content and that users may find boring and leave the site.

  • Alt text 

alt tags

It refers to image optimization as it has become an essential parameter of modern SEO; the visual content offers an additional opportunity to rank your site in search results.

The image is presented in content just because it should be accessible to both audience and search engines, and to take care of that, alt text is used. It provides a text alternative to every image displayed in the content, and if the picture doesn’t load, then the text also tells search engines what is represented by that image.

In addition, you could use keywords in your alt text to rank your site, but it must make sense because if users find it irrelevant, it could lead to a demerit for your website.

  • Canonical tag

canonical tag

In some cases, there might be almost identical pages on your site about which you may need to inform search engines which page to prioritize. 

There may be chances of having syndicated content on your website, which was published elsewhere. If you use canonical tag, your content may have escaped from the penalty as web crawlers couldn’t find your content duplicate.

The tags used bits of help guide the crawlers to the URL, which acts as the main one; this helps rank your site and proves beneficial for your SEO.

  • Header tags 

header tags

Every inch of information is counted as relevant for the growth of SEO. Like the above tags we discussed, header tags are also crucial for any content as they are considered to be the headings used to structure your page.

It’s simple; header tags lead to providing general information about your content to the search engines. This tag helps the audience to read it with ease and also improve their experience.

From h1 to h6, every header has its importance. Mainly h1 denotes the page title, and h2 and below serve as subheadings that break up your content in a pattern.

Always keep one thing in mind, never overuse your header tags, quality matters over quantity. Breaking up your content and introducing the main points of each section will help your SEO.

How to optimize your Meta tags: A checklist

Till now, we have gotten almost valuable info about Meta tags and how they can be helpful for both searchers and search engines.

This may lead to an improved authority and a higher ranking of the site; this also signifies the improvement of the user experience and the display of your business details.

Let’s get ready to check your site performance with Meta tags; here are some pointers to start with:

  • Very important point, check whether all your content and pages have title tags and Meta descriptions.
  • Make your headings powerful and pay more attention to the body of your content.
  • Make sure you mark up your images with alt text.
  • Use robot Meta tags to guide search engines on how they should access your content.
  • Always search for duplicates pages and after that use canonical tags to avoid cannibalizing your content with similar or duplicate content.
  • When you create new content, will it be difficult to remember what the structure is? So kindly make a checklist of the steps that you may require and turn Meta tags into a part of your routine.


Effectively using these Meta tags will lead to the proper growth of your SEO. It’s very important to understand the role of Meta tags in your content. 

I hope this blog provides you enough information that will help you rank your website on search engine result pages. For such informational blogs, check our website, you can also comment down for any queries.

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