Oct 27, 2021 BY ANAHAT DESHPANDE
LinkedIn parent company Microsoft reported that LinkedIn endures observing a record level of engagement over the platform with the user’s seasons up to 19% in the Current Quarter.
As per the current Quarter earnings report, LinkedIn engagement has once again substantially increased. The platform’s Advertisement revenue has also increased 42% Year-over-year, determined by compelling advertising demand and rising Job market all over the globe.
LinkedIn is well placed to exploit the renaissance of business activities after the pandemic period. Due to many people searching for new job opportunities in the market, various businesses are looking forward to bringing their business back on track. LinkedIn will serve as a crucial connector between B2B organizations regarding the new job opportunity in the market.
LinkedIn sustained to thrive under Microsoft, Which acquired the platform back in 2016. Later on, it had a significant issue when the medium was removed from China due to some government restrictions. LinkedIn had approximately 774 Million active users initially, but due to loss in China, around 54 Million active users were reduced from that statics.
Although it has been noted that member and active users are not the same however the usage data demonstrates that complete LinkedIn Engagement continues to increase without a specific number on how many users accurately use the platform every month.
LinkedIn had persistently added new tools to assist advertisers and creators in getting the benefits of rising engagement on the platform, including options such as boost post, paid reach, etc.
LinkedIn is also trying to get into the creators economy with its creator tools and funding, designed to provide additional incentives to the creators to generate Engagement on the platform.
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