Grow your Business on LinkedIn using Effective Plan of Action | 2021

'A goal without a plan is just a wish',- Antoine de Saint-Exupéry.

Technology, finance, and marketing can be challenging, especially if you are an owner of a small B2B or B2C business. Trying to manage all these tasks can be difficult; however, with the help of small achievable goals, a step-by-step action plan, the right tools, and hustle, you can make your vision a reality.

If you are a businessman looking to network, market, and acquire leads, LinkedIn is a must-have toolkit for every small business to large business. LinkedIn is beneficial for every business type and size, from large to small entrepreneurs. More than 30 million enterprises use LinkedIn for business matters, with over 690 million members. It is the ultimate social network for recruiting and hiring top talent as well.

How to use LinkedIn?

Utilizing LinkedIn for marketing and promoting your business is essentially quite easy once you understand the basics. This article comprises a step-by-step guide on how to create a company page on LinkedIn and use the platform to reap maximum benefits.

Create a LinkedIn business page

  • Visit the LinkedIn Marketing Solutions webpage and click on "create your page."
  • Choose an appropriate category for your business.
  • Fill in your company details. Select a good URL for your company. Try to go for the same as your username on other social sites.
  • Upload your company logo and your tagline. Even though this step is optional, please do not skip it. Companies with logos get five times more visits than the ones without, as it looks more legit.
  • Finally, click on "create your page."

1. Complete your profile

Complete your profile

  • Take your LinkedIn profile from basic to the next level by adding more detail. It provides visitors with detailed information about your business and improves your ranking on LinkedIn and Google search results. Complete pages get about 30% more views.
  • To add more information, click on the pencil icon on your profile under your company name.
  • Company description: Talk about your mission, vision, values, along with a description of the services and products you offer concisely. Google results display up to 156 characters of your page's text, making sure your description is SEO friendly by including an appropriate amount of keywords.
  • Location: Add your store or company locations. You can include multiple addresses by clicking on +Add Location.
  • Cover photo: Add glitz to your profile using a background picture. Choose an image that showcases and highlights your business. By adding images your LinkedIn homepage will seem more attractive and legit to users.
  • Hashtags: Three hashtags can be added to increase your profile visibility and searchability. Pick hashtags that are commonly and frequently used in your industry and that complement and suit your business.
  • Custom button: Add a customized button to your profile to encourage action. Options include visiting the website, learn more, contact us, sign up and register. Ensure to add the corresponding URL so users who click the button get directed to the correct page. Also, add a UTM parameter for tracking.
  • Manage language: If you are a global brand or have a multilingual audience, you can add your name, tagline, and description in more than 20 different languages.

2. Add LinkedIn buttons

Add social media icons either to the header or footer of your website or newsletter so people can easily find your LinkedIn Page. Find the most up-to-date logo of LinkedIn and guidelines of your company here.

3. Create a LinkedIn marketing strategy

linkedIn marketing startegies

LinkedIn for business hiring, social selling, connecting with customers, or all of the above? Should your LinkedIn marketing budget include ads?

Get to know and understand LinkedIn demographics. It's an excellent way for learning which uses the platform and the people you can reach, and vice versa.

Take a detailed analysis of your competitors present on LinkedIn. Figure out how they use the platform, what works for them and what may work for you, and how you can set your page on LinkedIn apart.

LinkedIn Marketing strategies:

      1. Create a plan

Draw out a LinkedIn content calendar. Plan everything so you can source images, write well-thought articles and blogs, and create content accordingly. It also allows you to ensure all your marketing goals and plan are covered.

      2. Content

Content is critical for marketing on any platform to grow and promote your business. Share content with rich written as well as visual media. You will be astounded by the wonders it does. You will be attracting prospects and potential clients, and employees by giving a glimpse into your business and creating a good branding image. Consistency, patience, creativity, authenticity, and relevancy are essential for creating and posting content.

     3. Find highly targeted customers and connections.

The targeting on LinkedIn is certainly unparalleled in the world of digital marketing. Businesses can centralize the exact industry, company size, or job role they know would typically be interested in their products or services.

For instance, if you are selling clothes to small businesses in the U.S., you can direct your advertising campaigns to only display to businesses having under 100 employees, based in the U.S. and even within that grouping, filtering only to executives of those companies having a customer-support title.

   4. Optimize posts for maximum reach and impact

The ranking of posts on LinkedIn’s algorithm is based on the following criteria: interest relevance, personal connections, and engagement probability. In simpler words, it aims to show people content that may interest and engage them from accounts they have connections with. Your posts should aim to do just that. Also, consistently post interesting and relevant content as often as possible.

   5. Posting at the right time

Also, keep track and try to find the best suitable time for most traffic. According to a Hootsuite research, some of the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m., which is quite similar to Instagram reach. The best day for B2B businesses is Wednesday, B2C businesses are Mondays, and Wednesday is best.

   6. Establish your authority and expertise on your niche

When you post informative, relevant, and accurate information that your target audience will find value in, and thus creating an impression of authority in your field. It cultivates the sense of know, like, and trust among your clients and your brand's network.

Try to include your perspective and experience. You can do this by creating content on common issues, and obstacles one may face and offer solutions to overcome them. If you know where they're coming from and understand their motivations, since you speak their language, you will be able to connect with them and earn their trust.

Although you may be reluctant to help and guide potential competitors for free, you must be willing to do this if you want to establish yourself as an authority figure. However, over time after you have earned people's trust, they may even be willing to pay you to help them out.

  7. Generate new clients and prospects

Generate clients and prospects

Generating new clients and getting more business is always your top priority. LinkedIn allows its users to connect and build relationships in an absolute professional setting and a large pool of potential clients and prospects. All you require is to have a clear grasp of your target. Once you have a few titles that you wish to target for new prospects specifically, you can find them easily. Additionally, you can also use LinkedIn advertising for a wider reach.

  8. Build your network of vendors and partners

One of the best strategies that businesses have trouble acquiring is generating new clients and prospects. What better platform to build a network of strategic partners and allies than on a platform full of your industry professionals?

You can either start by reaching out to people already existing in your network or continue to expand by requesting them to make further introductions for you.

You may also broaden your search by utilizing LinkedIn’s Advanced Search. When you find a suitable prospect, send them a connection request, and initiate a conversation by sending a concise and personalized message, showing interest in their business.

  9. Learn from LinkedIn Analytics

It can be challenging to keep up with all of the latest trends and news affecting your industry, business, and clients, but LinkedIn is also an excellent tool to stay up-to-date on recent and relevant news.

Some ways to stay on top of the latest updates via LinkedIn:

  • Read your newsfeed at least once a day
  • Follow influencers and authoritative figures
  • Follow organizations and companies of your niche
  • Follow your competitors
  • Follow relevant hashtags

So, if you’re craving to create a meaningful network, build credibility, and acquire more business prospects, head over to a professional networking site like LinkedIn. It’s an extremely valuable tool in your social marketing strategies, so make sure you’re using every opportunity the platform provides wisely.

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