Please ensure Javascript is enabled for purposes of website accessibility How to set up a Google My Business Account.

How to set up a Google My Business Account.

Aug 06, 2021 BY YASHNA VAJIFDAR

How to set up a Google My Business Account.

.

If you own a business, you should have a profile on Google My Business. If you feel that it’s unnecessary or invaluable, let’s take a minute to understand the importance of having a GMB profile.

Google My Business, formerly known as Google places for business, offers businesses of every type and size to appear on google search results, maps, and local listings. Google is the most-visited search engine in the world. It also receives over 3.5 billion searches per day, having more than a 90% share of the global search engine market.

You can display all essential details such as the name, address, phone number (NAP), operating hours, products or services offered, and a link to your website, photos, and reviews.

Since a large percentage of the population uses the search engine, it provides a massive audience to discover, view, and access your profile. Additionally, it gives you a chance to connect with your customers and gain accurate insights, metrics, and data.

Moreover, the best part about GMB is that it’s free and extremely easy to use!

How to set up a Google My Business account:

Setting up your GMB account is one of the simplest and most effective ways to be found online and increase visibility. Here are a few quick and easy steps you need to follow to set up your GMB account and how to optimize it.

GMB account 

Create an account on GMB

  1. Get on google and go to www.google.com/business and sign in. Click on manage now. If you’re not already signed in, you can sign in using a pre-existing Google account or create a new one. Make sure you use an email using your business domain.
  2. Click on get started and enter the name of your business. If you happened have to the same name as another business, you’ll see the autocomplete suggestions in the drop-down list for suitable titles for your business. This allows you to see if a listing with your business name already exists to avoid accidental duplication or to add a new GMB profile to an existing business for your new venture. Then select a relevant and suitable category.
  3. The next step is to add your location to the map. If you have a physical location where your customers can visit, like a store or an office, select ‘Yes’ and add your address. If your business does not own a physical location, but offers a service or delivery, you can select your areas of service. You can set your service area based on the city, county, state, zip-code, country, and so on. You can always choose to hide your address.
  4. Enter your contact number or website URL and click “finish”. If you don’t already have a website and wish to create one, visit https://webenetic.com/contact if you have multiple outlets or branches, it is recommended that you provide individual contact numbers for each location rather than a centralized one. Make sure you use the same URL every time you list your site anywhere on the web. Adding this contact information is optional, but it is highly recommended

(Quick tip – you’ll get a boost in your website ranking each user contacts you in any way through these listings).

Click on finish and verify your business.

  1. Sign in to your GMB account and click on verify now.
  2. Select a way to verify. The default option to verify is ‘Postcard by Mail.’ If your business listing is eligible for other methods, such as email or phone, choose the one you prefer. The other two are instant methods, and you’ll know if you’re eligible for them as you’ll see them right on your screen. Fill in the required details and submit the form.
  3. It may take a few days for the postcard to arrive. When you receive your postcard, you’ll have to sign in to your GMB account again and click verify location from the menu or verify now button (if it is available). Enter the five-digit verification number from your postcard.

Claim your business

Claiming your business is necessary as it makes your business seem legit, builds trust, and increases ranking. There are a couple of ways to claim your business.

  1. Locate your business listing on Google Maps, and click on ‘Claim this Business’ followed by I own or manage this business. Then select the verification option and follow the on-screen steps.
  2. Look up for your business listing on Google Search and click on own this business. Fill in the required details and confirm.

Add the finishing touches

Google my business

The more information you add to your listing, the more legit and attractive it seems to users as well as Google. It will also increase your ranking on local SERPs, opening you up to a wider audience and thus boosting sales.

Opening time

Display your timings so that when someone views your GMB profile, they know when you’re operating.

Website

Google has recently come up with a new feature where you add URLs to different pages. You can add a single to direct them to the main page of your website, or you can include up to 10 links per category to help customers take action, such as place an order, book an appointment, and so on.

Graphic content 

Make sure you add your business logo and cover photo. You can add up to 10 images, giving you a great opportunity to showcase more about your business. Including visual media like photos or videos have a much higher engagement rate than traditional written media. The more “alive” your listing looks, the more inviting and attractive your business will seem to curious customers.

Reviews 

Google reviews are an extremely important part of GMB. Encourage your customers to write positive reviews on Google, so you have a five-star rating. Testimonials are a compelling way to show how your business is one of the best and how it is appreciated. Try and respond to as many reviews as possible, especially any negative ones, to show potential customers that you are committed to improving and delivering excellent customer service, even post-sale.

Posts 

This feature allows you to share content from your website, updates, or events. A post will last up to a week before it needs to be updated, and Google will send you a reminder for it each time.

Don’t just set up your GMB profile and then forget about it. We at Webenetic uses local SEO marketing services and optimize your business listing according to search engine parameters. Make sure you make the most of your business listing and presenting your customers with the right impression.

What's on your mind?

Start a conversation, not a fire. Post with kindness.