Aug 06, 2021 BY YASHNA VAJIFDAR
If you own a business, you should have a profile on Google My Business. If you feel that it’s unnecessary or invaluable, let’s take a minute to understand the importance of having a GMB profile.
Google My Business, formerly known as Google places for business, offers businesses of every type and size to appear on google search results, maps, and local listings. Google is the most-visited search engine in the world. It also receives over 3.5 billion searches per day, having more than a 90% share of the global search engine market.
You can display all essential details such as the name, address, phone number (NAP), operating hours, products or services offered, and a link to your website, photos, and reviews.
Since a large percentage of the population uses the search engine, it provides a massive audience to discover, view, and access your profile. Additionally, it gives you a chance to connect with your customers and gain accurate insights, metrics, and data.
Moreover, the best part about GMB is that it’s free and extremely easy to use!
Setting up your GMB account is one of the simplest and most effective ways to be found online and increase visibility. Here are a few quick and easy steps you need to follow to set up your GMB account and how to optimize it.
(Quick tip – you’ll get a boost in your website ranking each user contacts you in any way through these listings).
Claiming your business is necessary as it makes your business seem legit, builds trust, and increases ranking. There are a couple of ways to claim your business.
The more information you add to your listing, the more legit and attractive it seems to users as well as Google. It will also increase your ranking on local SERPs, opening you up to a wider audience and thus boosting sales.
Display your timings so that when someone views your GMB profile, they know when you’re operating.
Google has recently come up with a new feature where you add URLs to different pages. You can add a single to direct them to the main page of your website, or you can include up to 10 links per category to help customers take action, such as place an order, book an appointment, and so on.
Make sure you add your business logo and cover photo. You can add up to 10 images, giving you a great opportunity to showcase more about your business. Including visual media like photos or videos have a much higher engagement rate than traditional written media. The more “alive” your listing looks, the more inviting and attractive your business will seem to curious customers.
Google reviews are an extremely important part of GMB. Encourage your customers to write positive reviews on Google, so you have a five-star rating. Testimonials are a compelling way to show how your business is one of the best and how it is appreciated. Try and respond to as many reviews as possible, especially any negative ones, to show potential customers that you are committed to improving and delivering excellent customer service, even post-sale.
This feature allows you to share content from your website, updates, or events. A post will last up to a week before it needs to be updated, and Google will send you a reminder for it each time.
Don’t just set up your GMB profile and then forget about it. We at Webenetic uses local SEO marketing services and optimize your business listing according to search engine parameters. Make sure you make the most of your business listing and presenting your customers with the right impression.