Sep 23, 2021 BY ANAHAT DESHPANDE
Apple’s most debated App tracking transparency (ATT) update is causing a notable impact on Facebook Ads. Facebook provides specific ways to overcome IOS Update problems faced due to the new privacy prompt.
In April, Apple had rolled out its new feature called data tracking pop-up alert, which asked the Apple users to Opt-out to track their activity inside the application. This prompt gives the users access to choose where the app can track data or not.
Due to the various news regarding data leak and data misuse, many IOS users opt-out of the tracking activity. Approximately 60% of the IOS users opted out of the option.
This has impacted Facebook Advisers. They have fewer data to go on. In the usual scenario, if a user clicks on the Ad in the application and makes a purchase in that application. The advertisers would track the same activity and accordingly target the user with more relevant ads regarding the same in the future.
Due to the ATT update, this won’t be possible, at least on the previous page. Facebook has significantly impacted due to this as it has lost access to a wide-ranging of tracking data used as a part of targeting ads.
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