Please ensure Javascript is enabled for purposes of website accessibility Facebook outlines Effect of IOS’s data Tracking update, Provides Tips and tricks to Improve Ad performance

Facebook outlines Effect of IOS’s data Tracking update, Provides Tips and tricks to Improve Ad performance

Sep 23, 2021 BY ANAHAT DESHPANDE

Facebook outlines Effect of IOS’s data Tracking update, Provides Tips and tricks to Improve Ad performance

Apple’s most debated App tracking transparency (ATT) update is causing a notable impact on Facebook Ads. Facebook provides specific ways to overcome IOS Update problems faced due to the new privacy prompt.

 In April, Apple had rolled out its new feature called data tracking pop-up alert, which asked the Apple users to Opt-out to track their activity inside the application. This prompt gives the users access to choose where the app can track data or not.

 Due to the various news regarding data leak and data misuse, many IOS users opt-out of the tracking activity. Approximately 60% of the IOS users opted out of the option.

 This has impacted Facebook Advisers. They have fewer data to go on. In the usual scenario, if a user clicks on the Ad in the application and makes a purchase in that application. The advertisers would track the same activity and accordingly target the user with more relevant ads regarding the same in the future.

 Due to the ATT update, this won’t be possible, at least on the previous page. Facebook has significantly impacted due to this as it has lost access to a wide-ranging of tracking data used as a part of targeting ads.

 

To overcome this situation, Facebook has provided some tips to help advertisers –

 

  • Give Time before you examine Ad performance – Facebook’s crucial advice is that advertisers need to give the system its required time to adapt before making any changes in underperforming ads. It is advised to consider waiting at least 72 hours or the entire length of the optimization time selected while creating the Ad campaign. The system requires time to gather data and optimize it.

 

  • Need to follow the learning phase best practice to help the delivery system learn the best way to deliver your ads - Even this is based on time, Facebook’ learning phase’s best practice suggests that it requires around seven day period for FB's ad matching system to get an overview of best response for your ads campaign.

 

  • Set up the Conversion API – Facebook’s conversion API helps create a direct connection between the website and the Facebook platform. This can also lessen the impact of ATT. It also allows you to optimize your ad campaign.

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