Please ensure Javascript is enabled for purposes of website accessibility Facebook Declares Removal of thousands of ADS targeting categories related to sensitive topics

Facebook Declares Removal of thousands of ADS targeting categories related to sensitive topics

Nov 11, 2021 BY ANAHAT DESHPANDE

Facebook Declares Removal of thousands of ADS targeting categories related to sensitive topics

Facebook is initiating towards associating with the evolving privacy policies by eliminating swathe of detailed ads targeting selections related to possibly problematical and could cause issues.

Facebook officials stated that since 19 January 2022, Facebook will discontinue targeting options related to topics users might recognize as sensitive. This includes options referencing cause, particular organizations, or public figures into health and wellness, race, political affiliation, religion, etc.

This targeted area would include a broad range of target audience qualifiers. With this update, thousands of options will be eliminated from the targeting list.

For instance, currently, when a user considers targeting an audience interested in politics, the user has several affiliation-based topics to select.

From January, many of these options will not be available. This update could significantly impact target-based marketers, political parties’ healthcare brands, and much more.

Numerous studies have indicated that some youth customers are more likely to purchase from brands that support a particular cause or a movement that they are connected with. Those enterprises can also consider it as a marketing angle to connect with this kind of target audience.

Even after this update, marketers have a scope to target their audience based on similar constraints. Facebook states that brands will be able to use engagement custom audience to who liked their page or have engaged with their page or the Facebook users who have viewed their video. Marketers would always be able to use look alike.

Facebook further stated that ads currently running ad set with the impacted targeting option will carry onto run until 17 March 2022. However, marketers need to update their targeting choices at a particular stage. Facebook also assured that they would provide substitute targeting suggestions in the Ads manager soon.

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