Jul 31, 2021 BY SHEEBA SHAIKH
Curious to know how can you increase your Instagram engagement and reach in 2021? Well, you're at the right place! We'll let you know the ways through which you can upscale your Instagram promotion activities to suffice the Instagram algorithm.
Here are the 11 possible steps through which you can grow organically to meet your follower's expectations and impress Google bots
Each account is associated with distinct followers who are bound to stay active as per their different time zones. Therefore, it might not be feasible for you to match the timings of each follower spread across the globe.
So, in such a case, the perfect time is the one which suits your schedule best. Furthermore, this method will make you reach more people, enhance engagement, and boost your brand awareness!
However, if you want to align your post time with your user's online activity, I suggest you analyze your follower's online activity using Instagram Business Profile.
The task would take time, but once you understood when the maximum number of users are online, then make sure to utilize that hour as your optimal posting hour.
By adopting video as a mode of communication with your audience, you can witness promising online engagement on your Instagram account.
Many Influencer, artists, in-house chefs, and businesses are truly optimizing their Instagram SEO using video formation. The best part is they're easy to make! You can feature yourself or use creative art forms to convey your message or educate users. It is a great way to engage with your community while staying innovative and having fun. So start implementing the video marketing strategy to witness effective SEO outcomes.
People are more interested in watching stories than scrolling over the feed. The apparent reason is that they get a sneak peek into a person's life. One of the latest stats shows that about millions of Instagram people use stories every day, and believe me, the number is growing day by day.
Before the place becomes too crowded, make the most of the opportunity! You can either show your product insights or even conduct a live chat. Please encourage them to share their opinions and suggestions via Q/A.
It will build a loyal and intimate following and create more connectivity of customers with the brand. Also, if you are a sticker lover, then do check out engaging Instagram stories stickers to spark your conversations.
Let me tell you if you want to impress algorithm, then stories are top in the list. Google makes you rank higher if your stories are creating more engagement. So, buckle up and craft stories that can boost your traffic.
Who doesn't want love and attention? Asking someone's suggestion makes the other person feel valuable and superior. As a result, many businesses have observed more significant engagements on posts posted with followers' choices.
On the other hand, giveaways are usually effective for encouraging users to interact more in the comment section and tagging friends or family to participate in the contest. Therefore, you can often use this technique at a few month's intervals to keep things fun and exciting.
Similarly, you can leave a question in your post or description to put your user in a dilemma that instigates them to discuss with other followers in the comment section.
Your account users are your best online critic! They have all the latest market updates, and some of them are even trendsetters. In addition, users are liberal enough to scroll through competitor's sites and compare what they've which you don't, and vice versa.
In fact, the audience's tastes keep on changing within a few weeks or months. Therefore, you should be proactive in presenting the content of your choice on a plate. For this to work, trial and error is the best strategy.
Doing experiments will allow you to understand your social media followers likes and dislikes subsequently, once you know their nerves hold onto them to stay ahead of your competitors.
‘Save’ is Instagram's new button that you should focus on being tapped by your user again and again. Create content that can make your user fall in love with them. We'll share with you the 10 effective content marketing strategies that can increase engagement by making more and more users like and tap that save button!
A trick to help you generate such content is touching some sort of emotional cod. So focus on creating motivational, relatable, and user-friendly write-ups that readers can reach out to daily.
People are more attracted to seeing something rather than stressing about reading the text. So make use of high-definition graphics, excellent quality, use colors of the season, fonts should be clear and communicative, and lastly, a call-to-action tab to pull your user towards your leading site.
Your brand needs to appear frequently in front of the audience, and one way to fulfill is through 'Going Live.' It also helps you stay connected and give answers and updates about your new product launch or any other daily insights.
During this pandemic, Instagram live streaming is an important feature that allows businesses to share their baby steps and achievements with all audiences. Also, not many people have discovered more of this, therefore for you, it's an excellent opportunity to stand out!
If you want to accelerate your organic ranking by adding up more traffic, use Instagram ads as it is the best way. You can promote your products or existing posts using your instagram business profile.
Instagram allows you to give post descriptions for up to 2200 characters. Isn't that's a lot of space to educate, motivate, intimate, share or inform your audience.
If you give extended captions, the user will spend more time reading your post, which will satisfy the algorithm and increase your chances of ranking. It is one of the easiest ways to emphasize your engagement metrics.
Audiences love to connect with authentic businesses that stay real in front of the people. So many companies are getting on board by following the mantra of vulnerability, honesty, and showing the real side to the people.
An increasing level of authenticity can sustain in a long run in building a robust connection to your audience, which in turn boosts more engagement. Also, people love to hear success stories that include failures and struggles. They love to see people getting connected to the audience with relatable posts.
There’s no contradiction that Instagram is a competitive platform, but there are still loads of ways that you can creatively enhance your Instagram engagement.
So next time you’re brainstorming and strategizing your Instagram content, try to assimilate these tips and see how your audience responds.