Aug 02, 2021 BY YASHNA VAJIFDAR
With more than 500 million products in stock, Amazon is the largest retailer globally, with 9.7 million retailers worldwide which means the competition here is fierce. So vicious that an average of 81% of users spends time browsing and researching products online before making a purchase. As a result, sellers have to compete against one constantly.
Most people don’t have the time nor patience to go past the second page of search results in this fast-moving world. The best way to get ahead in this cut-throat competition is to get your product in front of as many people as possible by ranking higher in Amazon’s search results.
Besides adding an image to amazon's product description, which is comparatively an easier task, you require a killer product title and description to capture and attract the users’ attention. This is considered as one of the potent way to enhance your product listing on amazon.
Also, it is often the first and only chance to get in your customers’ heads and convince them to buy your product by striking a balance between being concise and as informative as you can.
Before you start jotting down on paper, you need to have a clear idea of who buys your products, why they buy them, and how they use them to get an overview of what your ideal customer is looking for. The more you understand your users’ persona, the better you will be able to address their needs and craft desirable content that meets the latest content marketing tips in 2021.
Based on this data, you need to tailor your product description accordingly, having a significant impact on the information you choose to provide, the language you use, words that will resonate with them as well as the overall tone of your product description.
As mentioned earlier, to sell your products, you need to rank high first. Keywords are the first and primary step to rank higher. The keywords you use need to be highly accurate and relevant to your products and what your customers might be interested in.
However, don’t go overboard with your keywords. It is crucial that you use them strategically, scatter them appropriately throughout and ensure that you always make sense. Never compromise the quality or readability of your content for a couple of extra keywords in hopes of ranking high. You need to keep in mind the interest of your users and Amazon’s algorithm. This brings us to the next step…
Ranking high on Amazon’s search results is a lot like ranking on Google. Amazon’s primary goal is to connect its users with relevant products and provide the best customer experience possible.
If you can make your way to the top of Amazon’s SERP, it is the best way to increase your sales and brand visibility. The good news is; this can be achieved with the help of Search Engine Optimization (SEO). In general, when you’re dealing with online business on any platform it is crucial to track your SEO conversion metrics to find the lies and work for improvement.
Amazon uses the A9 algorithm, a subsidiary of Amazon itself. Amazon’s ranking algorithm evaluates an extensive amount of criteria to determine which products will appear on the first page of search results.
You only have a few seconds to grab your customers’ attention. Your buyers wouldn’t want to read through a whole page reading the description of a suitcase.
The description should be short, concise, and to the point. But you also need to ensure that you make it as informative, compelling, and attractive as you can in a user-friendly way.
Nonetheless, if you want to keep your description a bit longer, make sure to use bullet points, making it interesting and easier to read.
Don’t just blatantly go on about its features. Focus on the benefits of your products because, most likely, your potential customers won’t care what fabric your suitcase is made of.
However, they will care how much luggage they can carry compared to other suitcases, how many more compartments there are, or whether it is waterproof or not. Narrow in on the features that are most beneficial and compelling.
It’s no fun to keep reading data about a boring item. But if customers get an idea of what it can do for them and feel that the particular product can benefit them in any way, it excites them. The more excited your description can make them, the more likely they are to make a purchase.
Your title is one of the most important factors to attract customers and get them to view your product in the first place. You need to capture the essence of your product in less than a sentence using keywords and specifics.
The anatomy can go on like; Brand - model - gender (if required) - what it is - important marketing factor - color - material - other important specifications - a condition
For instance: Parson’s 390S men’s wristwatch made in Paris matte rose gold metal frame polarized lenses brand new.
Lastly, there is no one perfect way to write a product description. Research, experiment, and try to understand which strategy works best for you. In this blog, we have tried to make your work simpler by providing you some of the tried and tested techniques to write a killer product description.